Geely Automotive Holdings 2010:the brand will disappear in 2012

Announcement to surprise from Geely Automotive Holdings: the Chinese group, salted to the honors of the reports in order to have recently bought the Volvo Swede from Ford Motor Company, has rendered famous that in 2012 its (up to now) “Core brand” – Geely for exactly, will disappear from the markets. The group, one of four larger than China, will conserve therefore four brand in total: almost the most disowned Gleagle, Emgrand and Englon beyond – obviously to Volvo.

The movement, second the Asians us, will help the three marks as soon as cited to emerge, also and above all in terms of volumes it trades them. Gleagle is and will be the brand “generalista” of the group, while Emgrand will maintain its vocation for the advanced segments. The currently produced models under the Geely brand will be received in range partially under the Gleagle aegis, partially under that of Englon when the brand disappears.

It puts into effect them net of sale of the Geely brand will be obviously continuation from the parent company during this delicate phase. In the within of the reorganization they trades will re-enter also a widening of the presence of Emgrand on the territoro Chinese, that she will pass from 200 to 250 showroom.