Caterham launched line-up beyond SP/300.R

Caterham is willing to expand their offerings beyond SP/300.R last month in new segments, the head of the company of Ansar Ali suggested.

The British sports car manufacturer near the famous Seven and its derivatives for its history of 38 years left, but the sport SP/300.R prototype represents a radical change of society and is only the beginning of a new extension.

The SP/300.R is a good step for us [seven], and another piece of the puzzle, “he said. But we have several parties that want to develop. We see other brands on other areas and we are in it .

Read Official Report (Caterham Seven Roadsport Monaco)

Ali said he had always his ambition, which had seven lines with a brand new model, when he was added in 2005. He said the time was ripe for the implementation of the corridor 300 hp light after a record year in 2010, to reach sales and profit, with sales abroad, especially the rise.

Despite the enlargement Caterham, Ali said the seven will remain at the core of the brand. Seven is a symbol and it is important for the company and will remain, “he said. We do not want to distract him, but it just over the area of home and apartment owners, which can be complementary.

SP/300.R described as Ali halo car company, selling more than seven will help us in the emerging markets. It expects sales to 50/50 SP/300.R between the UK and abroad.

The seven SP/300.R and are actually very consistent, “says Ali. There are customers in India and China who want to buy in Caterham DNA and will only follow in the next few days, but September SP/300. R is an introduction in the brand for them and that can help to improve the communication of the Seven of them through it.